The Global Leadership Crisis

77% of employees are not engaged at work.
Leadership is responsible for 70% of that.

This isn't a culture problem, a market problem, or a technology problem. The data is unambiguous — and so is the solution.

75%
Leave Their Manager
Of voluntary turnover happens because of the manager — not the company, the role, or the pay. People don't quit jobs. They quit people.
1in 10
Has a Great Manager
Only 1 in 10 employees works under a manager truly equipped for the role. This isn't a few bad apples — it's a systemic failure of leadership development.
34%
Salary Lost Per Person
Disengaged employees cost their organizations 18–34% of their annual salary in lost productivity, absenteeism, and avoidable turnover — per person, per year.
This isn't a culture problem.
It's a leadership problem — and it's solvable.

Most organizations are sitting on vast untapped potential

The gap between average and exceptional performance is almost always a leadership gap. I know — because I've lived on both sides of it across 30 years building and leading teams for some of the world's most demanding global brands.

When an organization genuinely strengthens its people, business growth is the natural and inevitable consequence. Not a side effect. The main event.

Let's Talk →
$8.9T
The Global Price Tag Gallup estimates disengagement costs the world economy $8.9 trillion annually — more than the GDP of every country except the US and China. This is not a soft problem.
70%
The Leadership Variable Of all variance in team engagement is directly attributable to management quality — making leadership the single highest-leverage intervention available to any organization.
The Hidden Cost of Losing People When you add lost institutional knowledge, recruitment fees, onboarding time, and productivity gaps, replacing one disengaged employee costs up to 4× their annual salary.
How I Work

A Partnership Model Built for Real Results

I don't deliver slide decks and disappear. I embed, partner, and work alongside you until the change takes hold — every engagement built around your specific reality, not a template.

01
Embedded Executive Partnership
Fractional or full-time executive leadership embedded within your company. Direct ownership of Marketing, Sales, and Operations challenges — driving growth, leading turnarounds, building scalable systems.
02
Sales Strategy & Team Alignment
From sales operations design to go-to-market execution. Building and aligning sales teams that convert — across domestic and international markets.
03
Brand Strategy & Market Launch
Brand positioning, effective investment allocation, product launches, and market entry strategy — built from 30 years launching and scaling global brands across four continents.
04
Strategic Advisory
For executive teams facing critical bottlenecks in branding, distribution, and operational efficiency. From ambitious vision to a clear, executable plan for market leadership.
05
Executive Leadership Coaching
A confidential, one-on-one partnership for senior and emerging leaders. We unblock limiting patterns, expand influence, and translate your leadership vision into measurable impact.
06
High-Performance Team Workshops
Custom-designed workshops that build psychological safety, shared accountability, and the communication frameworks that high-performing teams require.
07
Career & Personal Brand Coaching
For aspiring professionals ready to unblock their next level. Identity, positioning, executive presence — and the internal shifts that change how others experience you.
Not sure where to start?
Let's have a conversation. 30 minutes, no commitment, no pitch.
Schedule a Call →

A Partner Who Has Been in Your Shoes

In a world of theory, I provide strategy grounded in three decades of real-world results. My career was forged driving P&L success and building high-performance teams for global brands — from startup mode to multinational scale, across four continents.

I discovered early that the most impactful work was never just in building brands. It was in developing the people who powered them. When an organization genuinely strengthens its people, business growth is the natural and inevitable consequence.

Today I act as a catalyst for change — for executives, teams, and the next generation of leaders — through direct partnership, embedded leadership, and transformational coaching.

Certified Business Coach
NLP Practitioner, Certified
Ikigai Coach, Certified
Master's in Leadership Development — IESE Business School
Author — The Unbecoming Series
Segundo Broggi
Global Brand Experience
L'Oréal
Unilever
Puig
Desigual
North America · Europe · Latin America · Middle East
Business Coaching
Neuro-Linguistic Programming (NLP)
Ikigai Coaching
IESE Business School — Leadership Development
Segundo Broggi with family and friends
When I'm not in a boardroom
or on a soccer pitch,
you'll find me here
with the people who matter most.
Family (pictured) and Friends

Organizations I've Had the Privilege to Serve

Whether as a senior executive or strategic partner, here are the organizations and geographies I've had the privilege of working with and within.

L'Oréal
Argentina · Latin America
Unilever
Argentina · Latin America
Puig
Global · Latin America · North America
Desigual
North America · Global
The Harmonist
Global
Vari
North America
Ensemble
North America
G-RO
North America
Hub 2030
Argentina · Latin America · North America
Diamond Supply Co
Global
Moods of Norway
North America
Open Air Homes
North America

A Trusted Partner for Global Brands & Visionary Startups

Whether as a senior executive embedded within the team or as a trusted strategic partner, I've worked with these organizations to drive growth, build high-performing cultures, and create lasting impact.

Thoughts Worth A Moment of Your Time

A running series of short reflections on leadership, people, and the things that actually matter at work. Published on LinkedIn — read when you have 3 minutes.

Tidbit #14
Tidbit #14
The Not-So-Hidden Costs of Our Success
Tidbit #13
Tidbit #13
AI is Your New Hire
Tidbit #12
Tidbit #12
The Center of Gravity
Tidbit #11
Tidbit #11
Influence Through Discipline
Tidbit #10
Tidbit #10
The Summit Paradox
Tidbit #9
Tidbit #9
Repair the Nets
Tidbit #8
Tidbit #8
The Hidden Summit
Tidbit #7
Tidbit #7
Don't Just Enter a Room, Improve It
Tidbit #6
Tidbit #6
Curiosity Saves the Team
Tidbit #5
Tidbit #5
Sweep the Sheds
Tidbit #4
Tidbit #4
Bridging the Generational Gap
Tidbit #3
Tidbit #3
The Alchemy of Leadership
Tidbit #2
Tidbit #2
The Superpower of Not Knowing
Tidbit #1
Tidbit #1
The Generosity Paradox

The Unbecoming Series

Segundo Broggi — an improbable writer
I never thought I was going to write a book — yet here I am with two. I wrote the leadership book first because that is what I know.
Somewhere in the writing, the leader gave way to the human being behind it. That needed its own book.
No guru. No expert. Just one of the guys you see walking down the street — still learning.
Segundo Broggi
an Improbable Writer
Get in Touch

Ready to Lead Differently?

A 30-minute conversation costs nothing and often changes everything. Let's find out if we're the right fit.

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